|Below us a summary I sent to my workgroup regarding feedback I recieved from 13 ’Most Valuable Professionals’ during the Microsoft MVP Summit. The question? “How can Microsoft improve the way they engage with the community?” The MVP program is designed to support influencers in the community that use Microsoft products. They were the perfect group of people to interview about how Microsoft can improve engagement tactics. Although this report is specific to Microsoft feedback, it’s applicable to any large organization and I’m sure you all can glean a nugget of awesome from it.A special thank you to all the MVP folk that gave such awesome feedback. You know who you are and you rule.
Last week during the MVP Summit 2012 I had the pleasure of meeting with several MVPs from SQL Server, Visual Studio, C# and OneNote. These MVPs responded to a Twitter post where I asked for volunteers to share their opinions on how Microsoft can improve our engagement in the customer community. There was a quick and strong response and by the end of the week I had interviewed 13 MVPs and received some great feedback.
The overarching take away from these interviews is a unanimous request that Microsoft connect with the community as people rather than a corporation. A community is a collection of people and we cannot engage within that community unless we are engaging as individuals. This lack of personal engagement has resulted in the following concerns
The majority of MVPs also reported their dissatisfaction with Microsoft’s presence at smaller gatherings such as user groups and SQL Saturdays. They experience these smaller groups to be more conducive to generating quality feedback and accommodating deep dives. While they find value in the larger conferences they don’t feel they have the ability to truly provide feedback and generate a conversation about our products.
Below are further trends in MVP feedback.
Key Findings & Recommendations
Rest assured our team heard you and we are in the process of creating tools and resources to resolve these issues. Keep the feedback coming!